Novotel celebrates its 50th hotel opening in Great

The new Novotel Xi'an Aden brings the world's best known midscale hospitality brand to the China Merchants Silk Road Centre Project, neighbored by the Xi'an Olympic Sports Centre

Novotel Xi’an Aden strategically located across from the Xi’an
Olympic Sports Centre

Accor congratulates Novotel on its 50th hotel opening in Greater China, with its newest destination, Novotel
Xi’an Aden, brilliantly located across from the Xi’an Olympic Sports Centre,
in the Xi’an International Trade & Logistics Park. As part of the China
Merchants Silk Road Centre project, Novotel Xi’an Aden will attract both
business and leisure travelers, with excellent facilities for conferences and
events. The hotel is the fifth Novotel in Xi’an, with more than 20 Novotel hotels in the Yangtze River Delta region. Accor currently has over 50 additional Novotel hotels in development across Greater China, which will
effectively double the brand’s presence in the country by 2030.

“Novotel is one of
Accor’s foundational brands – the best known and most trusted midscale
hospitality brand in the world – and it has been one of the favorite
international hotel brands in China for almost 40 years,” said Gary Rosen, CEO, Accor Greater China. “The
brand has a unique ability to stay relevant, fresh, and evolve with the
changing needs of travelers. We’ve experienced a surge of momentum in
developing Novotel properties over the past several years, leading us to
this celebration of our 50th Novotel opening in Greater China, while
laying plans to open over 50 more within the next few years.”

Clockwise: Novotel Suites Shanghai
Hongqiao; Novotel Shanghai Qingpu Excellence; Novotel Guangzhou Airport;
Novotel Suzhou SIP

The origins of Novotel date back to 1967, when Accor opened its
first hotel in France with a vision to create a European version of the popular
American motel concept. In 1984, Accor opened its first hotel in China – a Novotel in the vibrant city of Beijing. Since then, the brand has established
many important flagship hotels throughout the country, such as Novotel Shanghai Qingpu
Excellence; Novotel Shanghai Hongqiao; Novotel Suzhou SIP; Novotel Citygate Hong Kong; and Novotel Hong Kong Century.

Novotel Living Chengdu Tianfu
(concept image)

Novotel’s history of innovation and modernist ethos
continues to this day. The brand has expanded to include Novotel Suites, Novotel Resorts,
and most recently, Novotel Living. The
relaxed, apartment-style co-living comforts of Novotel Living are designed for a new era of travel that involves
longer stays and well-balanced ‘workations’, with features such as social hubs
and communal kitchens for an at-home hospitality experience. Novotel Living
Chengdu Tianfu will open in late 2023 and Novotel Living Kunming Yunjin will follow in 2025.

Design has become
integral to Novotel’s positioning in recent years, and new hotels and
hotel refurbishments in China are now being styled with globally-sourced,
sustainable design concepts that blend business with pleasure, contribute
to a sense of well-being, and use space efficiently. The flexible design
templates provide the added benefit of customization in the Chinese market, allowing
hotel owners to tailor their design choices to best suit the unique character
and ecological sensitivities of each destination.

Similarly, Novotel’s guest experience has rolled with the times, creating
innovative and eco-conscious guest experiences at its hotels across China, such
as reducing single-use plastics and installing biodegradable containers for
bathroom amenities. Hotel teams are sporting stylish new wardrobe
accessories made from recycled plastics, designed by the Fashion College at the
Uniform Research Centre of Donghua University, with sustainable materials
supplied by Goodcycle Environmental Technologies.

Novotel Xi’an Aden is designed by YANG & Associates Group

Novotel Xi’an Aden is
designed by YANG & Associates Group, based on a Novotel design concept that
encourages guests to achieve balance during their stay, with added inspiration from
the willow trees that grow in abundance in Shaanxi province. The city's mountains and rivers also feature in the décor, creating a
spatial experience of endless scenery and endless joy – ideal for restful
breaks or contemplative moments in keeping with the hotel’s philosophy of “time
well spent”.

Novotel Xi’an Aden guestrooms
and suites

The
hotel’s 230 guestrooms are equipped with Novotel’s exclusive “Live N
Dream” bedding experience; and guests will discover an all-day dining
restaurant and chic lobby lounge. The much-anticipated Linglong Chinese
Restaurant will honor the classics of Cantonese and Shaanxi cuisine with
local ingredients and skilled techniques.

Located in the heart of the Olympic sports sector,
with easy access to Metro, airport and railway, the meeting facilities of Novotel Xi’an Aden will be world-class, featuring 2000 sqm of
flexible meeting and banquet space, including a pillarless ballroom and five
multi-purpose conference rooms. The MEETING BY NOVOTEL program will help meeting
planners to organize seminars and business meetings with a focus on
sustainability, easy set-ups, bonding time, and rest and relaxation for guests.

Novotel Linfen Mount Yun
(left); Novotel Nantong Development Zone

Over the past two years, Novotel has opened several
key hotels in China, such as Novotel Guangzhou Baiyun Airport; Novotel
Nantong Development Zone; and Novotel Linfen Mount Yun. Upcoming hotels include Novotel Yancheng Exhibition Center and Novotel Nantong Center.