欧洲著名家居身体护理品牌Rituals，中国首站登陆海南离岛免税，联合拉格代尔在三亚海旅免税城推出中

Rituals Unveils  First POP-UP Store In China With Lagardere Travel Retail 

Rituals Cosmetics has escalated the global expansion of the wellbeing category with the opening of the brand's first pop-up store at China at Hainan Tourism Duty Free Shopping Complex (HTDF) with Lagardére Travel Retail.

Launched in October 2022, Rituals' first pop-up store in China is inspired by the most healing abode, one that travellers will always return to - home. With the brand's vision of elevating everyday life into meaningful moments, Rituals believes that 'home' provides an essential reprieve from physical and mental exhaustion; a haven from the distractions of the outside world. Located in the Atrium on the first floor of HTDF, the Rituals pop-up store aims to provide travellers to Sanya with a welcoming space to nourish the body, mind and soul through healing aromas and the discovery of Rituals' range of home products.

"Rituals' goal is to inspire an emphasis on health and wellbeing that spreads around the globe; this is why we have always been committed to practices rooted in kindness and love, passion and joy. It is about creating more meaningful moments for consumers and improving their lives. Our message is clearly resonating with consumers around the world, and we are proud to continue our wellbeing expansion mission with our partners at Lagardère Travel Retail by bringing sustainable and luxury wellbeing to Chinese consumers," said Melvin Broekaart, Rituals Global Travel Retail Director.

"The Rituals pop-up shop has truly created a sanctuary here at HTDF, whisking travellers away from the hustle and bustle and creating a place of tranquility where they can really engage with the brand and immerse themselves on a healing journey. This partnership is integral to providing our travelling consumers with unrivalled customer experiences," added Terry Chua, Vice-President Merchandising at Lagardére Travel Retail Asia.

Rituals believes that beautiful scents can sublimate the everyday abode into a healing realm, emphasized at the Sanya pop-up store through a focus on the Private Collection, which uses century-old aromatic ingredients to bring an immersive multi-healing experience. Since ancient times, people have loved to enrich their homes with pleasant fragrances, create a happy atmosphere at home, and achieve physical and mental balance. Each Rituals fragrance is formulated with "healing body, mind and spirit" as the starting point, drawing inspiration from ancient life philosophies and materials to add special charm and style to the home.

The Private Collection includes three notes, Fresh, Rich and Floral, all using high-quality ingredients to create a high-style atmosphere for the home. A variety of unique aromas and high-end luxury bottles can be combined with any home style, filling the room with a pleasant fragrance. Different styles of healing fragrances can meet people's diverse fragrance needs, whether it is the fresh atmosphere brought by the fragrance of Qin Yu goji berry, the sweet, elegant floral breath emitted by the sweet jasmine fragrance, or the peaceful and warm rich rhythm of wild figs, all of which can sublimate the home into a warm retreat, create a special mood and atmosphere, and evoke good memories.

With the healing breeze of Sanya Island, travelling consumers are invited to join Rituals to gently welcome the sanctuary ofhome life and protect the happiness of every mon ment of daily life. The pop-up will conclude at the end of November 2022.

Currently, Rituals is available in the following offshore duty-free shops in Hainan:

* Hainan Tourism Duty Free Shopping Complex  (Sanya)

* Global Premiere Duty Free (GDF) Plaza (Haikou Mova )

* Time's Duty Free Haikou  (Mission Hills)

Rituals will be launched in CDF Haikou International Duty Free City, Wangfujing Wanning Duty Free City, CNSC Sanya International Duty Free Park in early 2023, and the online platforms of all duty-free shops will also be launched simultaneously.

"DFE retail service team, as the operator agency of Rituals brand in China's duty-free market, is honored to share with you the unique physical and spiritual experience that Rituals brings to Hainan tourists." DFE founder, Jason Cao said. 

发现品牌 | Godet：发源于拉罗谢尔的法国干邑品牌 匠心酿造诠释时光的艺术

●中免集团中标广西东兴口岸（二桥综合服务区）出境免税店经营权 招标面积256平米，将成立合资公司经营

●2022年MEADFA中东非洲免税会议将于11月27日至29日在巴林召开

●DFS庆祝旗下澳门T广场美妆世界澳门银河店重新开业 占地面积超过10万平米、200多个品牌进驻

●报告| 预计2022年全球奢侈品市场规模达1.4万亿欧元 同比大涨21%，95%的奢侈品品牌都呈现出明显的增长趋势

●黄奇帆26条对中国经济未来深度思考：地产、新产业，以及共同富裕

●旗下四大主力品牌进驻 花王大众化妆品集合店入驻国免三亚店

●“新冠已经妥协，信心有待重塑”——DFE快览：北京重庆广州等公布新冠重症数据；广州疫情以来入境100万人次（第83期）

更多详情