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We are recruiting for Digital and Marketing Officer to be based in Beijing, China. Takes the initiative to execute all required Digital & Marketing Campaigns activities, as well as B2B & B2C activities to support meeting the key KPIs of Revenue, Brand awareness, Corporate penetration, Digital Direct and Loyalty. Monitors closely the day to day Digital and Marketing Campaigns ensuring that regular tracking is managed and reported to the leadership teams in the Regions and Head Office. Job Accountabilities - Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
- Act as the subject matter expert on the assigned countries’ B2B & B2C campaign process and tools
- Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities are as per the agreed SOP and Qatar Airways Standards
- Collaborate with key internal stakeholders (for assigned countries such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
- Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned countries
- Analyse web traffic data and ROI of all digital marketing activities/campaigns and provide the summary reports to the Management.
- Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.
- Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. Together, everything is possibleQualifications- Bachelor Degree or Equivalent with Minimum 3 years of job related experience
- Strong experience required in Marketing as well as Digital
- Previous experience in Digital marketing is essential
- Overall Marketing fundamentals including Brand awareness techniques
You must have the legal rights to live and work in China to be considered for this role
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发表于 2023-8-6 11:48:00
